Today, Igloo unlocked its first 16-bit collaboration: a special-edition Sonic the Hedgehog Playmate cooler inspired by the classic video game and the world-famous blue blur himself. The new Sonic the Hedgehog Green Hill Zone Little Playmate is available now on Igloo’s website for $39.99. Additionally, Igloo will release an “expansion pack” of its Sonic the Hedgehog Cooler Collection later this year.

Igloo designed the Sonic the Hedgehog Little Playmate cooler with colorful artwork throughout the tent-top lid that showcases recognizable snapshots of the classic, oft-played Green Hill Zone, the very first level in the entire Sonic the Hedgehog video game series. This 7-quart personal-sized cooler can fit up to nine standard 12-ounce cans. Later in 2023, Igloo will be expanding this special-edition Sonic the Hedgehog Cooler Collection to include another Playmate cooler, a softside cooler and stainless-steel drinkware.

In further celebration of Sonic’s birthday on 6/23, Igloo is gifting a limited-edition Sonic sticker to the first 623 customers who purchase the Sonic the Hedgehog Green Hill Zone Little Playmate. Fans can get their new 16-bit-inspired cooler now at, while supplies last.

[PR email]

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Comments (2)


12M ago

This is exactly what I've been waiting for!!


12M ago

The coolest item ever to hit the summer market