Nintendo may be recognizing Pride Month with a special selection of Switch games
A nice nod from Nintendo
June is Pride Month, which is dedicated to the celebration and commemoration of LGBTQ+ pride. Pride Month began after the Stonewall riots, a series of gay liberation protests in 1969, and has since spread worldwide.
Plenty of companies ‘celebrate’ Pride Month by creating special merch, giving their branding a rainbow makeover, or offering sales. While Nintendo is certainly about inclusivity, they haven’t publicly shared any statements or recognitions of Pride Month. The thing is, if you take a close look on the Switch eShop, it seems like someone at Nintendo is trying their best to recognize Pride Month.
If you scroll all the way down to the bottom of the ‘Featured’ tab on the Switch eShop, you’ll find a ‘Hidden Gems’ section. Hidden Gems isn’t anything new on the Switch eShop, but this time the thumbnail has been given a rainbow makeover.
If you dig deeper, you’ll find a selection of games that certainly seem like they all have something in common. Every single game included in this month’s Hidden Gems feature spotlights queer representation. The lineup of games is as follows:
- A Normal Lost Phone
- Bugsnax
- Chicory: A Colorful Tale
- Coffee Talk
- Gone Home
- Life Is Strange: True Colors
- My Time At Portia
- Night In The Woods
- Paradise Killer
- Speed Dating For Ghosts
- Steven Universe: Save The Light
This all seems like way too much to be a coincidence, but we’ve reached out to Nintendo to try and get confirmation.
Add Comment

autumnalblake
3M agoAwesome! It's a shame that they don't openly give their support, but it's better than nothing.
khufuthemummy
3M agoThose gems aren’t so hidden anymore! 😅

To be fair, NOA do take part in a local Pride parade IIRC
If I also recall, Iwata had a rule that they don't publicise their charitable actions or contributions to causes. I'd likely guess that's either a Japanese tradition thing or being humble.
nin2000
3M agoI’m not surprised, organisations are expected to pay Fealty to the west’s new religion, especially during the most holiest of months in the calendar year.
Depends upon one’s standing with respect to the issue at hand.
More of an expectation than obligation.
Comments (9)