Here in America, there was a stigma for decades about movie/TV show actors appearing in commercials. For whatever reason, taking on the gig of spokesperson was seen as a demotion. In recent years that’s certainly changed, but we still have a long way to go in catching up to other parts of the world.

One perfect example comes from Korea, where a new series of Fortnite commercials has kicked off. Believe it or not, Epic has chosen Chris Pratt as the face of Fortnite in Korea. We’re not sure how/why Epic thought Pratt was the man to go to, but they clearly have some data that points to his notoriety helping boost Fortnite in the region.

You can see the full series of Fortnite x Chris Pratt commercials below.

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