Pokémon Reveals Plans for First-Ever Comic-Con International Panel

Today, The Pokémon Company International announced that it is headed to San Diego and will host its first-ever panel at Comic-Con International 2023. The panel, titled “Pokémon: Bringing Iconic Animation to Global Audiences,” comes ahead of a historic milestone for the Pokémon brand and animated series — the upcoming conclusion of Ash Ketchum’s story arc and the highly anticipated beginning of a new era with “Pokémon Horizons: The Series.”

Taking place on Thursday, July 20 from 11:45 a.m. to 12:45 p.m. PDT in Room 6BCF of the San Diego Convention Center, the panel will offer a behind-the-scenes look at how the beloved Pokémon animated series is localized from its original Japanese version to one of the most popular series enjoyed by international audiences. In addition, attendees will receive sneak peeks of the final part of “Pokémon Ultimate Journeys: The Series” — also known as the special collection of episodes concluding Ash and his Pikachu’s storied, 25-season journey — as well as the highly anticipated “Pokémon Horizons: The Series” coming soon around the world.

In addition to the animation panel hosted by The Pokémon Company International, Trainers can look forward to the “Jazwares Spotlight” panel hosted by Pokémon master toy licensing partner Jazwares. This panel will highlight the toymaker’s hottest products for 2023, including new Pokémon collectibles. More details on timing and location will be announced soon.

Outside of panels, Trainers will be able to engage with the Pokémon brand through various experiences on the show floor, such as photo opportunities, fan-focused giveaways and product previews, at the Jazwares booth #3513, Mattel booth #3029 and Bandai Namco booths #3329 and #301 (featuring Pokémon products from Bandai Spirits and Kawada, respectively) that are unique to Comic-Con International attendees. In addition, Trainers can purchase official Pokémon merchandise unique to Comic-Con International at the Jazwares and Mattel booths. Lastly, publishing partner Insight Editions will pass out recipe cards from its upcoming “Pokémon Baking Book” at their booth #2129, while supplies last.