Immortals, the Great-Lakes based gaming and professional esports organization, is today launching a new branded in-game virtual space in collaboration with Progressive Insurance®, the nation’s second largest auto insurer.

Custom-built Progressive Insurance® billboards, which tie to popular Rocket League thematics like “boost”, are shown throughout the map as players advance through various stages. The branded virtual space is built within the popular car-themed game, Rocket League, and will be called the Immortals Progressive Tower. The custom-built Progressive branded map will challenge players to showcase their skill across four primary difficulty levels while reminding them that drivers in the real world can save with Progressive.

The map, which was built by Lethamyr and his team, a group of leading Rocket League content creators with over 2 million followers across their social platforms, will launch alongside various community competitions and content on Lethamyr’s and Immortals’ official channels.

The launch of the map as well as the accompanying content and competitions are pieces of Immortals’ larger LCS entitlement sponsorship with Progressive, which sees the organization’s marquee professional team compete as Immortals Progressive.

[PR email]

Add Comment

Comments (0)

No comments yet. Be the first!