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The results of a new survey have found that Linkedin, Nintendo and Sky are Gen Z’s top employers, and it’s largely thanks to social impact.
There were 100 different companies included in the Social Impact Barometer 2023 survey, and when it comes to the ‘Career Maker’ category, Nintendo found themselves in second place overall. This was due to Gen Z seeing the company as having a forward-thinking attitude around Corporate Social Responsibility (CSR) and Diversity, Equity and Inclusion.
93% of survey respondents wanted an employer to “give them opportunities to drive positive environmental or social change,” while 82% said it was important for a company to have inclusivity policies for the LGBTQ+ community.
The Social Impact Barometer uniquely measures a company’s social impact across four categories: reputation as an employer, support for community, attitude towards the individual and sustainability record. It analyses the social media of 85,000 16-24-year-olds across 22 million data.