Take-Two CEO says Red Dead Redemption's $50 price tag is 'commercially accurate'

Just this week, Take-Two and Rockstar announced that Red Dead Redemption is coming to the Switch on August 17th, 2023. That was also announced with a $50 price tag for the game, which many found to be quite high. Following that reaction, Take-Two’s CEO has responded.

In an interview with IGN, Take-Two CEO Strauss Zelnick was asked why this title was priced at $50, considering it’s not a remake or a remaster, but a straightforward upscaled port. According to Zelnick, $50 is a “commercially accurate price” for the game.

As you may know, this version of Red Dead Redemption also includes the Undead Nightmare DLC. When asked if this was another reason why the price sits at $50, Zelnick stated that Undead Nightmare “was a great standalone game in its own right when it was originally released, so we feel like it’s a great bundle for the first time, and certainly a great value for consumers.”