NBA 2K24 'Shaq Was There' commercial

The first advertisement for NBA 2K24 has been released, and it features none other than legendary NBA baller, Shaq. This looks like the first in a series of spots featuring Shaq, so stay tuned for more quirky commercials.

Grab your squad and experience the past, present, and future of hoops culture in NBA 2K24. Enjoy loads of pure, unadulterated action and limitless personalized MyPLAYER options in MyCAREER. Collect an impressive array of legends and build your perfect lineup in MyTEAM. Feel more responsive gameplay and polished visuals while playing with your favorite NBA and WNBA teams in PLAY NOW.

Channel your inner-Mamba Mentality as you recreate Kobe’s most dominant and captivating performances during his rise to global superstardom. Revisit his early career triumphs as a young phenom, and progress through his transcendent journey from elite scorer to one of the greatest players ever.

Make your mark on a scenic, coastal Neighborhood rich with postcard-esque views and blistering competition. Use the revamped player builder to create a MyPLAYER that suits your skillset, so you can play to your strengths and get the most out of the updated Badge system. Explore cliffside terrain, complete a new set of streamlined quests, and take on rival players in the ultimate MyCAREER backdrop.