We’re not quite sure how, but the only ones who remain surprised when a limited-edition Pokémon merch drop sells out is the Pokémon Co. themselves.

The Pokémon x Van Gogh Museum collaboration kicked off this week, and it was an instant success. People flooded the museum to pick up every bit of merch they could, which led to an absolutely chaotic scene. People were climbing over one another to snag any piece of the limited merch line they could, and scalpers swarmed in order to buy stock to turn into profit online.

Following the collaboration’s launch, Pokémon Co. has now confirmed that there has been a complete sellout for all the items. You can see the company’s message on the matter below.

We apologize to all the fans eagerly awaiting our Pokémon Center x Van Gogh Museum release today.

Due to overwhelming demand, all our products from this collection have sold out. We understand this is disappointing to many who were looking to our official email and social media channels for guidance on how and when to purchase. We are actively working on ways to provide more “Pikachu with Grey Felt Hat” promo cards for fans shopping at Pokémon Center in the future. Details will be released at a later date.

Thank you for your understanding and continued support.

[Pokémon Co.]

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8M ago

For things like this, it's always obvious when scalpers are going to creep out of the swamps and ruin things.

Why don't companies ever see it coming?
Produce enough to oversaturate the scalpers and then still have some left for the real customers.

This has happened enough times it can't be hard to look at past data and make an educated guess, but it's like no company ever even tries.

With physical goods I get it, you have to balance warehouse space and stock, but a promo pokemon card? How much space can they possibly take? Print more than enough, release stock in waves, and start trying to do something about scalpers for once.