Strap in for some serious racing
NASCAR®, iRacing and Motorsport Games Inc. (NASDAQ: MSGM) (“Motorsport Games”) announced today that iRacing has acquired NASCAR Team Properties’ (NTP) exclusive simulation-style console racing games license from Motorsport Games. The sale, approved by NTP, will see the license transfer from 704Games, a wholly owned subsidiary of Motorsport Games, to iRacing, which will begin developing a NASCAR console game expected in 2025.
The acquisition expands iRacing’s decade-plus presence in NASCAR. iRacing began its relationship with NASCAR in 2010 with a licensed sim racing product and has grown into a key technical partner of the sanctioning body as its “official simulation partner.” iRacing runs dozens of NASCAR official series on iRacing with thousands of people participating daily from late models to Cup cars, including the $100,000-to-win eNASCAR Coca-Cola iRacing Series and the eNASCAR iRacing Pro Invitational Series during the COVID-19 pandemic. Additionally, the Massachusetts-based company’s simulation and engineering abilities have helped NASCAR develop new cars and tracks, including the NextGen car, Busch Light Clash at the Coliseum, and Chicago Street Race, among others. Now, iRacing can extend its expertise broadly to include NASCAR Team Properties.
Motorsport Games obtained the NASCAR simulation-style console gaming license in 2018 when it acquired majority equity in 704Games. Motorsports Games’ current NASCAR titles, including NASCAR Heat 5 and NASCAR Rivals, will still be available and supported by Motorsport Games through 2024.
In addition to simulation-style console gaming, NASCAR has worked diligently to produce quality experiences for fans who engage in virtual and gaming spaces. This year, the sanctioning body launched NASCAR Speed Hub on Roblox, released arcade-style console game NASCAR Arcade Rush, made available special team decals in Rocket League, announced the development of a mobile game with Hutch and completed another successful season of the eNASCAR Coca-Cola iRacing Series. Furthermore, NASCAR partnered with esports organization Gen.G to create crossover content and build a live fan experience at the Rocket League Championship Series Major in Boston, and have had Fortnite and Rocket League paint schemes featured on cars in the NASCAR Cup Series this season. The sanctioning body is also leveraging gaming as an engine for content and community building through dedicated channels on Discord and Twitch, along with a growing presence on traditional social media channels.