Zippo reveals Persona and SMT V Zippo lighters

Both the Persona and SMT franchises have seen some unique merch releases over the years, and it seems that approach is paying off. You never know what’s coming next in terms of merch collabs, and today’s reveal from Zippo only further proves that.

ATLUS and Zippo are teaming up for a series of lighters based on the Persona series and Shin Megami Tensei V, and each one is priced at roughly $80. The series is set to launch sometime in mid-December 2023 and pre-orders are available in Japan through a variety of online retailers.

The lineup includes three new Persona lighters and two Shin Megami Tensei V lighters. On the Persona side of things, the lights feature the protagonists of P3P, P4G, and P5R on one side, and the logo of each game on the other. As for the SMT V lighter, one sports Jack Frost on one side and the game logo with the Demon icon on the other, while the second design features a main floral motif of the Jouin High School uniform on all sides, and the Japanese SMT V logo on one side.