Mario has always been popular, but right now the character is riding an incredible wave of success. The Super Mario Bros. Movie has brought more fans into the fold than ever before, and now they can see what the character has to offer outside of film with Super Mario Bros. Wonder. Simply put, there’s never been a better time to be a Mario fan.

With a hit movie under his belt and a critically-acclaimed game just launched, what’s next for the mustachioed wonder? Wired talked to Doug Bowser about the future of Mario, and he seems to think the sky’s the limit. That said, wherever Nintendo takes Mario, be it in games or somewhere else in entertainment, they’ll make sure to handle the path ahead very carefully.

“It’s limitless. I think if we were here talking five years ago … we would only be thinking about the next iteration of a game, and what genre that might be. You won’t see us rush to market with any type of activation outside of our video games. We always need to make sure we respect the reason that he is so popular and so loved as we go forward.”

[Doug Bowser]

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8M ago

I'm glad Nintendo isn't limiting their mascot. It would be like Disney only using Mickey Mouse in cartoon shorts.