Talk about fast food!
UPDATE: Due to unforeseen construction delays beyond SEGA’s control, the Sonic Speed Café opening, which was scheduled for Nov. 10th, 2023, will be postponed to a later date. You can see the original post below.
A Sonic the Hedgehog Speed Café pop-up is set to open in Southern California. An exclusive collaboration between gaming brand SEGA and experiential Orange County restaurateur Andy Nguyen, it will open in Chino Hills on Friday, Nov. 10.
It marks the second iteration of the concept, inspired by the beloved Sonic the Hedgehog video game, which debuted in July in San Diego. The month-long pop-up drew long lines and raving reviews, leading to an extended partnership with SEGA. Now, Nguyen and Secret Sauce Society partners Kevin Seo and Phillip Huynh are bringing it to San Bernardino County.
Chefs Mike Pham and Fernando Vallardes – co-owners of viral smashburger sensation Trill Burgers – have joined forces to oversee the menu for the new location. In addition to leveling up the menu with new ingredients and recipes, the chefs will debut several new items, including the City Escape BBQ Hot Dog with bacon and crispy onions; Mac & Chao, a recipe from “Sonic the Hedgehog: The Official Cookbook”; and a spicy hot chicken sandwich.
Other Sonic-themed offerings include Sonic’s Classic Chili Dog, the Knuckles Sandwich crispy fried chicken sandwich, Golden Ring onion rings and Fast Fries, an homage to Sonic’s speed. Refreshing drinks include the Blue Blur (Sonic) blueberry slushie; Smashing Echidna (Knuckles) cherry slush; Team Dark (Shadow) mocha milkshake; Sweet Amy strawberry milkshake; and Tails Spin Tea. Each order will come in custom-designed Sonic packaging, with exclusive Sonic the Hedgehog Speed Cafe merchandise also available.
Sonic the Hedgehog Speed Cafe in Chino Hills will host a Grand Opening celebration on Nov. 10 starting at 11 a.m. PT, with members of SEGA of America in attendance. The pop-up will be open 11 a.m. to 9 p.m. daily (opening hours are subject to change) and run through Jan. 24, 2024 – with a special holiday announcement coming in late November.
Sonic Speed Cafe also will be at this year’s ComplexCon in Long Beach Nov. 18-19, serving up select menu items and an exclusive merchandise collaboration with HYPLAND.
WHEN: Nov. 10, 2023, through Jan. 24, 2024
WHERE: 13865 City Center Dr. #3080, Chino Hills, CA 91709
WHO: SEGA and Andy Nguyen & partners of Secret Sauce Society WHAT: Exclusive Sonic-themed menu items and custom Sonic-themed packaging and merchandise will be available throughout the pop-up. SEGA of America will be onsite to celebrate the Grand Opening on Nov. 10, 2023.