All the major players in the game industry love working with celebrities to promote their games. We’ve seen the big 3 use this tactic numerous times over the years, and Nintendo is definitely part of that. It seems to be a winning strategy, as Nintendo is back with yet another commercial that puts a celebrity front-and-center.
This time around, Nintendo has teamed up with Kenan Thompson of Saturday Night Live fame (or All That and Kenan & Kel for the old people like myself) to spread the word on Switch. Kenan brought his kids with them for the commercial, and they all jump in to have some fun with a variety of Switch games.
Nintendo showcases some big-name titles in the commercial as well, going with the evergreen approach once again. You’ll see Kenan and his family check out The Legend of Zelda: Tears of the Kingdom, Super Mario Party and Super Mario Bros. Wonder in the 2-minute commercial.