Freshen up that wardrobe, trainers
Today, The Pokémon Company International and A.P.C. launched their first-ever fashion collaboration featuring fan-favourite Pokémon from the Kanto region: Pikachu, Bulbasaur, Charmander and Squirtle. The collection combines A.P.C.’s renowned minimalist signature with colourful Pokémon to create ’90s-inspired designs that are both playful and simple — while nodding to the decade when the popular brand was born in Japan.
Select items from the collection are available starting today at Pokémon Center U.K., the premier online destination for official Pokémon merchandise and apparel. The collaboration, which includes A.P.C.’s cult raw denim jacket, merino sweater, striped jersey and more, will take Pokémon fans back to 1996, when the beloved entertainment franchise was first established, with Pokémon appearing on these classic fashion pieces.
“We are thrilled for Pokémon fans and fashion enthusiasts to discover the Pokémon × A.P.C. range,” said Mathieu Galante, EMEA director of licensing at The Pokémon Company International. “The stylish and raw identity of A.P.C. associated with the instantly recognizable Pokémon imagery brings a timeless yet contemporary feel to the collection that will charm fans of all ages.”
The collection also includes accessories and children’s apparel, as well as more adult apparel, available at apcstore.com and in A.P.C. stores.