Nintendo releases a new set of family-centric Switch commercials in Japan

Nintendo loves their expanded audience marketing. It’s a tactic they’ve been using since the Wii and DS days to great effect, and that trend continues with the company’s latest line of Switch commercials for Japan.

In a new series of spots, Nintendo shines a light on both old and new Switch games alike. The commercials all utilize a family approach, showing kids playing with their parents and generally enjoying some quality family time together.

In particular, the spots feature games like Super Mario Bros. Wonder, Splatoon 3, and Pikmin 4. There’s even a bit of holiday cheer thrown into the Pikmin 4 commercial, so Nintendo clearly thinks that game would make for a great gift under the Christmas tree. You can check out the remaining Japanese spots below.