Masahiro Sakurai is back with another installment in his game development video series, and today’s feature focuses in on the marketing side of things.

Sakurai says that the first thing he wants to know before buying a game is what it’s actually like! This is why Sakurai tells budding developers to take care to make your game’s selling points clear, especially if you’re creating a new IP.

Getting a foothold in today’s game industry is incredibly tough, especially if you’re trying to get eyes on a new IP. Luck always plays a big part in a title’s success, but promoting things appropriately can work wonders as well. Don’t be afraid to show the audience what you’ve been toiling away on. Be proud of your hard work!

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