Football Manager 2024 series reaches 7 million players

Shattering its own records and catapulting the games into a new realm of success and innovation, more players than ever before have created their own footballing realities in Football Manager 2024, now the most-played title in the series’ history.

The 20th release in Sports Interactive™’s and SEGA®’s iconic franchise recorded its seven millionth player earlier this week, breaking the previous record of 6.88 million players set by Football Manager™ 2023.

The previous total was achieved across FM23’s entire lifecycle. FM24 broke that record in less than 100 days following its worldwide release on November 6th, 2023.

FM24 was also the most pre-purchased title in series history, with fans responding with incredible fervour to the most complete edition of FM to date.

FM24’s reach and appeal has been bolstered by its official debut in Japan and first launch on Netflix Games, with learnings from FM23’s launch on Apple Arcade and PlayStation 5 also paying dividends with the players/community feedback going directly into improvements for both FM24’s Apple Arcade release and console releases including the GamePass version.