Pokémon has been around for almost 30 years, and it comes with a lot of baggage. In this video from GameSpot, the outlet breaks down the complicated history and strategy of The Pokémon Company, Game Freak, Creatures, and Nintendo.

From the early days when many called it a fad all the way up to now, Pokémon has been an absolute powerhouse of a brand. While some questioned its staying power at first, the reach of Pokémon cannot be denied today, as it sits as the most valuable IP in entertainment. An impressive accolade no matter how you look at it, but pulling that off in just under 3 decades is staggering.

From videogames to anime, board games to mobile titles, Pokémon has seen and done it all. Of course, that doesn’t mean there’s not more to do, and you can be the Pokémon Co. is dreaming up those ideas right now. Where the brand goes from here could very well be its most important step yet, and there’s no doubt Pokémon Co. recognizes that. Are you ready to follow Pokémon into the future?

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