Switch Online is evolving
Nintendo has been, little by little, adding content to their Switch Online service. There has been the addition of more legacy platforms and games, DLC inclusions for multiple games, limited-time offers, and more. It seems this approach is working, as Nintendo president Shuntaro Furukawa has stated that the number of subscribers is gradually increasing.
In particular, Furukawa said that most Switch Online members in the United States upgraded to the Expansion Pack option following the service’s launch in October 2021. That said, Nintendo’s focus is in not only adding more subscribers to the service, but also retaining members that are there.
Of course, there are customers who allow their subscribership to expire, and then they don’t renew, so we believe it is important to continue releasing software that allows players to continue enjoying, not only online play, but also enhances their overall experience.
We will continue to expand our services and create new content for our customers throughout this year.
Furukawa was directly asked about the potential for adding more DLC packages to the Switch Online Expansion Pack, as that seemed to reel in more subscribers than usual. Furukawa answered with the following.
…we will continue to consider the convenience for our customers as well as how well it would tie in with individual software. We will provide the best possible solution for each title.