Nintendo and Suntory team up for a Mario drink campaign in Japan

Time to be jealous of Japan once again! Today, Nintendo has announced that they’re teaming up with beverage company Suntory to kick off not just a Mario-themed drink campaign, but Mario-inspired libations as well.

Suntory and Nintendo are collaborating for an entire Mario campaign, and it’ll feature a sweepstakes with Mario prizes, and a slew of Mario-branded bottles as well. As for what customers can win, there’s a chance to snag a Question Block luggage bag, Power-Up-themed ice packs, a clip-on mustache and Mario hat combo, and more.

The campaign has officially kicked off in Japan as of today and multiple retailers and convenience stores are stocking Mario-themed drinks as part of the campaign. Those interested in picking up the drinks and entering the sweepstakes have until May 31st, 2024 to do so. If you want a closer look at the prizes and drinks, you can find the official campaign page here.