Pokémon Center Online Store Announces Expansion to Australia and New Zealand

Today, The Pokémon Company International announced that its official e-commerce arm, Pokémon Center, will soon be expanding to Australia and New Zealand, offering Trainers in these markets another way to access premium Pokémon merchandise.

Currently available in the U.S., Canada and the U.K., Pokémon Center is the premier online destination for Pokémon products, with something for Trainers of all types and ages. Offerings include the bestselling Pokémon Trading Card Game and items unique to the site, such as plush imported from Japan, collectable figures, apparel and accessories, home decor, kitchenware, outdoor gear, books and more. The popular e-commerce site also features exclusive products from partners like Squishmallows and Funko; licensed apparel and accessories from coveted brands like A.P.C, Bonpoint, Fossil and PUMA; and new seasonal collections released throughout the year.

In addition to its growing portfolio of products available online, Pokémon Center has delighted fans through various in-person experiences, including stores at Pokémon International Championships events — with the next being held next month in North America — as well as interactive pop-up installations in London.

Pokémon Center in Australia and New Zealand will soft launch soon, with the official release in these markets following shortly thereafter.